Luke Bryan’s 10th Annual Crash My Playa SOLD OUT

Luke Bryan’s 10th annual Crash My Playa has sold out again in advance of the January 15-18, 2025 event at Moon Palace Cancún. For 10 years, the paradise destination event has delivered unforgettable performances from country music’s biggest stars on the stunning beaches of Riviera Maya.

The sell-out of this milestone event is a testament to the incredible community that has formed around Crash My Playa over the past decade. Produced by Playa Luna Presents, it has become more than just a vacation – it’s a meaningful tradition where fans and artists come together to create memories that last a lifetime. Watch Crash My Playa highlights over the past 10 years:●   Top 10 moments of Crash My Playa over the years●      Highlights of artists who have played over 10 years of Crash My Playa●      See Dustin Lynch talk about 10 years of hosting the Crash My Playa Pool Party The 10th Anniversary celebration of Crash My Playa includes two nights of headlining performances by Bryan, including a special 10-Year “Luke Bryan & Friends” performances by Lainey Wilson, Jason Aldean, Bailey Zimmerman, and others for the event’s final night. Additionally, Travis Denning will perform two sets throughout the weekend, and Kendell Marvel will lead a late-night Honky Tonk Experience and perform at the Welcome Party. Other performers at the ACM-nominated Crash My Playa include Kane Brown, Dustin Lynch, Dylan Scott, Elle King, Jackson Dean, Nate Smith, Dasha, Ella Langley, Tucker Wetmore, and DJ Rock.

Luke Bryan’s friends share their excitement about being part of the 10th-anniversary celebration with him and some of country music’s biggest fans for the four-night all-inclusive concert vacation."I’m so excited to be headed back to Mexico for Luke Bryan’s 10th anniversary of Crash My Playa,” said Lainey Wilson. “We all know Luke knows how to throw a party and I can’t wait for the good times we’re all gonna have together.”

“For years, I have wanted to play Crash My Playa and I’m so glad that it worked out this year,” said Kane Brown. “I think it’s going to be a lot of fun with some of my closest artist friends.”

“I’ve been lucky enough to host my own pool parties from Las Vegas to Nashville the past few years, but I’ll be forever grateful to my good buddy Luke for giving me my first chance at Crash My Playa 10 years ago,” said Dustin Lynch. “For the past decade, I’ve started my new year on the biggest high from all the good vibes that he brings down to Mexico, and I’m so pumped to get rowdy with everyone this January! LET’S GET NAUGHTY-CAL!”

“Crash My Playa is one of the best crowds out there,” said Dylan Scott. “I’ve been working on a few fun things for this time around. Excited to be back!”

“Couldn’t be more fired up to be a part of the 10th anniversary of Crash My Playa!,” exclaimed Tucker Wetmore. “No one throws it down better than Luke, so I can’t wait to celebrate their big 10th birthday with y’all on the beach!”
“Can’t wait to bring the boys down to Mexico for the first time, let’s party!” said Jackson Dean. "2024 was absolutely insane,” exclaimed Dasha. “I could’ve never imagined my year playing out the way it did and for that I’m so grateful. Getting to kick the new year off in Mexico with Luke and so many new friends at the 10th anniversary Crash My Playa is going to be the most fun ever and exactly how I wanted to kick off my touring schedule for 2025. So honored to get to be a part of it!" 


Moon Palace Cancún offers guests a blend of luxury and adventure, featuring upscale accommodations, gourmet dining options, 24-hour room service, and a wealth of activities steps from Crash My Playa’s cutting-edge custom concert venue. Guests can relax at the AWE-Spa, play a round at the 27-hole Jack Nicklaus Signature Golf Course, or simply enjoy the private, pristine beach where the concerts take place.