Luke Bryan’s 10th Annual Crash My Playa Expands Star-Studded Lineup with the Addition of Lainey Wilson, Travis Denning, and Kendell Marvel


Celebrating its 10th year of unforgettable music and memories, Luke Bryan’s Crash My Playa event is expanding its star-studded lineup with Lainey Wilson, Travis Denning, and Kendell Marvel. Taking place January 15-18, 2025 at Moon Palace Cancún, the paradise destination event brings fans an unforgettable mix of country’s biggest stars against a stunning Caribbean backdrop.

Lainey Wilson will join Luke Bryan, Jason Aldean, Bailey Zimmerman, and others for the event’s final “Luke Bryan & Friends” performance, closing the festival with an electrifying show under the stars. Travis Denning will perform two sets throughout the weekend, and Kendell Marvel will lead a late-night Honky Tonk Experience and perform at the Welcome Party. Previously announced performers at the ACM-nominated Crash My Playa include Kane Brown, Dustin Lynch, Dylan Scott, Elle King, Jackson Dean, Nate Smith, Dasha, Ella Langley, Tucker Wetmore, and DJ Rock.

“Lainey, Travis, and Kendell each bring something special to the stage that really makes this 10th year complete,” said Luke Bryan, host of Crash My Playa, five-time Entertainer of the Year, and American Idol judge. “Packages are almost sold out – trust me, you don’t want to miss out on this unforgettable weekend!”
Limited travel packages are on sale now via www.crashmyplaya.com. In addition to musical performances, attendees can look forward to special guests, daily pool parties, and exclusive Alumni perks designed to make the 10th anniversary celebration unforgettable.

Moon Palace Cancún offers guests a blend of luxury and adventure, featuring upscale accommodations, gourmet dining options, 24-hour room service, and a wealth of activities steps from Crash My Playa’s cutting-edge custom concert venue. Guests can relax at the AWE-Spa, play a round at the 27-hole Jack Nicklaus Signature Golf Course, or simply enjoy the private, pristine beach where the concerts take place. 
Purchase travel packages for Crash My Playa’s 10 Year Fiesta today at www.crashmyplaya.com.  

About Luke BryanDuring his career, Luke has amassed a total of 21.3 Billion global streams, 11.5 Million global album sales and 55.3M track sales worldwide.  He is the most digital single RIAA certified country artist of all time with 85M digital single units and 16M album certified units for a total of 101M. He has placed 30 singles at #1 and has accumulated 56 total weeks spent at #1 in his career. He was recently presented with the SoundExchange Hall of Fame Award in recognition of his standing as one of the most streamed artists in SoundExchange’s 20-year history. 
Luke has won 50+ major music awards including five wins as Entertainer of the Year. Additional awards include six recognitions as a CMT Artist of the Year, NSAI Artist/Songwriter of the Year, the first-ever recipient of the ACM Album of the Decade Award for Crash My Party, seven CMT Music Awards, five Billboard Music Awards, and four American Music Awards—as well as being named Billboard’s Top Country Artist of the 2010s, the Most Heard Artist of the Decade by Country Aircheck, and the Artist Humanitarian Recipient by the Country Radio Broadcasters.

About Playa Luna PresentsPlaya Luna is a premier event production company specializing in luxury destination events for music’s biggest fans and artists. Committed to crafting exceptional moments through music, art, and culture, Playa Luna focuses on sustainability and excellence, curating events that inspire and entertain in some of the world’s most breathtaking locations. At a Playa Luna experience, everyone is a VIP. Our bespoke concert vacations deliver the ultimate travel experience, featuring premium all-inclusive accommodations, seamless logistics, unforgettable adventures, and world-class production, guaranteeing every journey is a memory of a lifetime.