Jockey International, Inc., today announced it has partnered with
Country Music Superstar and Nashville resident Luke Bryan to open Coopers 12South, a uniquely experiential retail spot in the heart of Nashville’s 12South neighborhood. The store will be located at 2605 12
th Ave. S. Coopers 12South is a new retail concept designed to blend Nashville’s rich music culture with the spirit of the great outdoors. It will be a place to gather, not just shop. Guests entering Coopers 12South will experience a store that pays homage to the Nashville music scene, embraces Luke Bryan’s love of the great outdoors, and gives a hat tip to the Jockey brand story, centering on family, community and tradition. The store will be a fusion of activations, music, local artisan workshops, community events, and exclusive, yet approachable apparel. It will feature limited-edition Jockey Outdoors™ by Luke Bryan Collection merchandise and curated goods, offer quality-crafted clothing inspired by the Nashville music scene, and share the pioneering legacy of Jockey founder, Reverend Samuel T. Cooper. Jockey is a third-generation, family-owned company headquartered in Kenosha, Wis. It was founded in 1876 by Rev. Cooper as a sock company to serve the community of Saint Joseph, Mich.
Bryan recently landed the 31
st #1 single of his career with “Love You, Miss You, Mean It” from his new album,
Mind Of A Country Boy, and has been a partner to Jockey since 2020, launching the
Jockey Outdoors™ by Luke Bryan Collection in 2022. “We are thrilled to collaborate with Luke and bring an immersive, lifestyle-first store to the 12South community that creates a distinctive experience for our guests,” said Mark Fedyk, president and COO, Jockey. “The store’s offerings and atmosphere will be tailored to, and embody, the 12South neighborhood and its community. This will be a unique and one-of-a-kind store that ‘fits’ the neighborhood. Everything about Coopers 12South will be done in a thoughtful way that meshes with community and carries a local vibe.” Throughout each space of Coopers 12South, unique elements will stimulate guests’ senses with an engaging and shareable experience where the latest trends and timeless styles converge. In each space, guests will be met with immersive LED walls, distinctive art installations, and exclusive, limited-edition merchandise – from Jockey Outdoors™ by Luke Bryan apparel to one-of-a-kind offerings from local designers.
Additionally, the store will feature local Nashville elements, from merch to artisan goods and music to locally crafted giftable items. In short, it can be a showcase for up-and-coming local designers and artists to be discovered. “I could not be more excited to partner with my friends at Jockey to open this store right here in Music City on 12South,” said Luke. “Coopers 12South is going to be such a great experience for everyone who enters our door while also focusing on being a good neighbor to those up and down that street. What an honor to not only shine a light on the outdoors I love to sing about and live every day but also offer a place for many others to share their visions and passions.” Outside of the store, guests will be invited to sit, relax and stay. A front-of-store patio area covered by a trellis offers a relaxing, laid-back environment inviting guests to sit and enjoy a refreshment or two, taking a break from exploring the 12South neighborhood.
Coopers 12South will be designed by distinguished interior designer Mark Simmons and his associate designer Alli Roberts. Mark owns and operates Mark Simmons Interiors and sits as a current founding board member of the Nashville Preservation Society. Mark Simmons Interiors is a full-service residential design firm based in Nashville with projects across the southeast. In June 2024, Jockey opened a satellite office in Nashville at Fifth + Broadway, further establishing roots in the community. “As we get settled into the 12South and Nashville communities, we are actively looking for ways to partner with our neighbors and integrate ourselves into the local community,” said Fedyk. “We are a company built on relationships and want to forge meaningful ones within the 12South and Nashville communities.” The Coopers 12South store is expected to open to the public in late November. Jockey is currently hiring locally for several key positions at the store including retail, event and marketing positions. Interested applicants can find more information on the
Jockey careers page.
About Jockey At Jockey, caring and providing comfort is our responsibility. It drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. It's been our motivation since 1876 when our company was founded as a sock company by a retired minister to serve the community. Not because manufacturing socks was a glamorous endeavor, but because Reverend Samuel T. Cooper simply believed the feet of hardworking people deserved better. He vowed to make a difference, and he did. For nearly 150 years, our third-generation, family-owned company is still driven to do things better. Our heritage of quality, craftsmanship, and care influences everything we touch — from the fabric of each garment to the lives in communities around the globe. We provide comfort and care because it’s our responsibility. It’s in the fabric of who we are. To experience the quality and craftsmanship, visit Jockey.com.
About Luke Bryan During his career, Luke has amassed a total of 24 Billion global streams, 11.5 Million global album sales and 55.3M track sales worldwide. He is the most digital single RIAA certified country artist of all time with 86.5M digital single units and 16M album certified units for a total of 102.5M. He has placed 31 singles at #1, 17 of those Luke co-wrote, and he has accumulated 57 total weeks spent at #1 in his career. Luke has won 50+ major music awards including five wins as Entertainer of the Year. Additional awards include six recognitions as a CMT Artist of the Year, NSAI Artist/Songwriter of the Year, the first-ever recipient of the ACM Album of the Decade Award for Crash My Party, seven CMT Music Awards, five Billboard Music Awards, and four American Music Awards—as well as being named Billboard’s Top Country Artist of the 2010s, the Most Heard Artist of the Decade by Country Aircheck, and the Artist Humanitarian Recipient by the Country Radio Broadcasters.
In 2023, Luke was honored with the SoundExchange Hall of Fame Award in recognition of his standing as one of the most streamed artists in their 20-year history. Luke recently received the ACM Lifting Lives Award. This award is presented to an individual who is devoted to improving lives through the power of music, has a generosity of spirit, and is committed to serving others as voted on by the ACM Lifting Lives Board of Directors. While Luke’s music has brought him worldwide acclaim, he’s also well-known for his philanthropy with dozens and dozens of guest appearances, performances and more as well as through his Farm Tour, which recently wrapped its 15th year. The son of a peanut farmer, Luke brings his shows to farms across the country. Since the tour’s inception in 2009, he has awarded more than 80 scholarships, and the Farm Tour has raised enough money to, along with sponsors, donate more than 9 million meals.
